The company started as Alafil S.p.A. in 1997, having been established in Ala near Trento by an entrepreneur originally from Italy's Lombardy region. The factory was equipped with the most modern technologies for the manufacture of covering yarns. The shareholding quickly expanded with the entry of the Austrian based Fein-Elast group, which was keen to establish its presence in the Italian market and took over control of the company and changed its name to Fein-Elast Italia S.p.A. The business developed a reputation as a major player in the Italian market, with its customers appreciating the quality of its products and the assistance it provided. Since Fein-Elast was particularly interested in its growth in Italy, 75% of its turnover was consumed in the domestic market. In the early 2011 the Italian shareholders bought out the shares held by Fein-Elast Group and the name of the company was changed into LeMur S.p.A.